Well, here’s what we’ve observed:

- Women traditionally have not enjoyed the car buying experience.

- Unfortunately, some stereotypes still exist and women may bring those misconceptions, anticipating being patronized or, worse yet, cheated.

- Most often, women don't buy cars alone; they bring one of their male friends or relatives with them to make them feel as if they have a stronger position.

- These are all fairly universal themes, regardless of the demographic.

This is terrible! Why is this??

• Women are frequently granted a lack of respect. Most often, the typical salesperson assumes the decision-maker is not there, but in fact, women are the decision-makers in over 80% of vehicle purchases nationally.

• Many women would prefer to work with another woman but there just aren’t that many in this industry; approximately 2% nationally, or about 1 in 50. Women generally feel women are better listeners (likely), more empathic (it’s a fact), and will simply treat them better.

• Some women feel out of their element on the showroom floor; that they somehow know less about cars and consequently feel guarded and intimidated. We’ve noticed that women do their homework just as often as men but some still seem to feel intimidated because they are not sure how much they need to know.

We try to help via the unDealership way:

• We employ women sales guides. Yes, they are hard to find, however, it is well worth the effort. And they’ve never sold cars prior to joining Planet, just like their male counterparts.

• Speaking of the men, we employ a totally different kind of person; a very diverse and professional group. Take the stereotype and back over it with your new vehicle! We simply wouldn’t hire or tolerate those behaviors.

• We listen. We spend the time up front with customers to, imagine this, actually help you discover your right vehicle. Many leave with the impression that a Planet sales guide is their own personal consultant.